Work
Fashion, hospitality, food, travel and tech. Strategy, content and campaigns. What the brief was, and what I actually built.
Strategy and campaign · 2024
Contemporary men's fashion
Built a full content and social strategy anchored on storytelling, lifestyle appeal and emotional connection. Launched The Hidden Threads Campaign, a thirty day mystery themed initiative built to spark curiosity and humanise the brand. Set a consistent aesthetic in neutral tones, ran scheduling through Airtable and Buffer, and designed branded templates across every format.
Thirty day campaign, concept to execution · template system · scheduling built in Airtable and Buffer
UI/UX and strategy · 2024
Global travel and lifestyle app
Designed a user centred mobile interface. Colour palette, typography system, trip discovery flows and interactive prototypes in Figma. Delivered a high fidelity prototype that captured global travel diversity with simplified navigation.
Full colour and type system · trip discovery flows · interactive prototype in Figma
Branding and social · 2024
Hotel and hospitality
Developed a digital branding and content strategy around experience driven storytelling. Launched the Stay. Savor. Experience. visual campaign with lifestyle moments, branded templates and a UGC strategy that got guests sharing their stays.
Named campaign concept · branded template set · guest UGC programme
Content and social · 2024
Homemade desserts and food
Built a visual storytelling strategy focused on cravings appeal and sensory experience. Produced short form video, designed templates, and grew community through interactive stories and behind the bake content. Timing optimised from analytics.
Short form video system · template set · posting schedule built from the account analytics
Strategy and brand · 2024
Growth platform
Creative direction and content strategy to build brand presence and community engagement across digital channels.
Creative direction · content strategy across channels
Content and social · 2024
Lifestyle brand
Social media content strategy and execution. Built brand identity through a consistent aesthetic, targeted messaging and engagement driven campaigns.
Visual identity direction · content strategy and execution