About
Most people call me O.N.A. I'm a brand and digital strategist in Lagos, five years into it now, across fashion, hospitality, food, travel and tech. Day to day I lead marketing and growth at Ardour Consult.
These days most of my week goes into teaching Nigerian and African entrepreneurs how to use AI properly, and I ended up there because of a pattern I kept noticing. People here were told AI would change everything, then handed advice written for a market that works nothing like ours. Dollar subscriptions. Case studies about companies in California. So they try it for captions, decide it's overrated, and go back to doing everything by hand at midnight.
What I teach is the practical version. Free tools where free tools are enough. Naira pricing. Examples from businesses that look like yours, run by people who look like you.
I got tired of writing strategies that needed something to exist before they could work. A site. A portal. A small tool that did one job properly. Handing somebody a document and hoping they would go and find a developer never sat well with me.
So I started Atofarati. We design websites and build web software, mostly for people who have been describing the same idea to everybody for months while nobody builds it.
I'm led by purpose and guided by God, and it shows up in how I work and in what I turn down. Building a business and building the Kingdom were never two separate callings to me, and I would rather say that here than have you find out later and wonder why I hid it.
I lead Zion Intercessors, a prayer group that meets on Thursday nights. If you have been looking for people to pray with, you are welcome to come. Nothing to buy, nobody counting heads. Just the Word, and a room of people who need it as much as you do.
More of me
What I work on
Social media strategy · Content strategy · Brand development · Paid advertising · AI automation · Prompt engineering · Websites and web software · Email marketing · Analytics and reporting